Sustainably and ethically made

Our commitment to sustainable and responsible apparel production 


Our apparel is all about celebrating the natural world, it’s wild spaces, and the people who care about it - so it’s been our mission from the start to operate ethically and responsibly. We know our customers share these passions too, so we are transparent about how our apparel is made.  

Our materials 

The cotton used in our apparel is 100% GOTS-certified organic cotton. Not only does this make our products look and feel great, it’s also a more sustainable fabric.

What makes organic cotton more sustainable?
  • It's renewable and biodegradable
  • Kinder to ecosystems (and your skin), as its made without the use of harmful chemicals, pesticides and fertilisers
  • Uses on average 91% less water than conventional cotton production
  • Produces 94% less greenhouse gas emissions than methods which use pesticides and fertilisers containing nitrogen 

[Source: fibre2fashion.com] 

  • Where polyester is used in our products, it is 100% recycled.. Only some of our products contain polyester (hoodies, sweatshirts, up to a maximum of --%
  • Our inks are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. By not including harmful chemicals and animal products, water-based inks are a more eco-friendly choice and also safe for clothing. 
  • Our embroidery threads are Oeko-Tex™ certified threads, which certifies that they are free from harmful chemicals. 

Waste not, want not 

  • All of our apparel is made to order, which means that we only print what our customers order. This avoids textile waste from overproducion. 
  • We don’t hold inventory which means that we never have garments go to waste. 
  • On the occasion where production mistakes happen or we receive a return, our garments are repurposed, donated, or recycled (in cases where the garment is unwearable).

  • We ship our apparel in post-consumer recycled (PCR) plastic mailers, made from everyday items, like used plastic bags and bottles. This protects your garments while reducing our environmental impact. Like our clothes, we don’t hold inventory, which furter reduces our environmental impact. 

Orders shipped from the nearest fulfillment centre 




  • ETHICAL

      • Organic cotton is a more ethical form of production, as it does not expose farm workers to harfum chemicals associated with conventional cotton production 
  • Fair war foundation -- Fair Wear Foundation (FWF). Committed to safe, legal and fair working conditions for the people who work to produce the garments. 
    • “As[your store name]works with on-demand suppliers, we only produce items we get an order for, avoiding textile waste from overproduction. Our printing partner’s high-quality printing tech creates almost no wastewaters and uses less energy than standard industry printers.” 

    We feel a tremendous responsibility to source our clothing from sustainable and more environmentally friendly sources. This is why we have chosen to use Stanley/Stella as our apparel provider. Stanley/Stella have made a commitment to being a truly sustainable brand, poducing eco-friendly, modern clothing that respects people and the planet is one of our core values. They only work with 100% GOTS-certified organic cotton and recycled materials such as recycled polyester and modal.As a member of the Fair Wear Foundation (FWF) since their founding, fair  and  safe  working  conditions,  and  well-being  in  the  workplace are at the heart of their operations and organisation. Not only do we love their commitment to the environment and the fair treatment of their staff, we love how their products fit and feel.