Our story

We’re a family run business designing apparel that captures our own love for the outdoors. We’re based on the edge of the black mountains in Wales, and we do our best to channel the magic of this land into our designs.

We started our business as a way to support our young family. We knew there were others like us, living for the outdoors, and we wanted to create something for this community. We’re all about designing apparel that we love about the things that we love, and we hope that passion comes across in our products.

As champions of the outdoors, it’s important to us that we protect our environment. We strive to think of the planet in everything we do and in every decision we make. We minimise waste by only printing what is ordered, producing quality products that last, and using plastic free(?) packaging. Every order from our customers helps to plant trees, donating —% to responsibly planting trees in Wales [project].